Diseño de modelo de negocio bajo la metodología CANVAS para la línea de Virtualización de contenido educativo de la empresa Ediloja Cía. Ltda. 2023.

Abstract

Abstract:This degree work focuses on in-depth analysis and meticulous design to evaluate the effectiveness of the Canvas Business Model as an essential strategic tool in business development. Through research and interviews, it has been carried out an evaluation of the nine key components of the Canvas in the context of the company Ediloja Cia. Ltda. The results obtained through the study reveal that the Model of Business Canvas is highly effective in understanding and improving the virtualization process in Ediloja. This approach addresses and overcomes critical points in virtualization, optimizing the procedural efficiency. In addition, it has facilitated the identification of valuable opportunities and potential areas for improvement, thereby driving growth and overall performance of the company. A relevant aspect to highlight is that the Canvas Business Model has promoted a culture of solid collaboration between different departments within Ediloja. This Collaboration has been essential to making informed strategic decisions, which has strengthened the internal structure and competitiveness of the company in the market.