Marketing en oficinas de arquitectura de la ciudad de Loja. Análisis de estrategias.

Abstract

Abstract: This thesis focuses on the analysis of marketing strategies in the offices of architecture of the city of Loja. Through surveys and interviews, the application and understanding of marketing in this sector. It is revealed that most of the offices have basic knowledge in marketing, and more than 50% implement strategies promotional. Key market niches are identified, such as Architectural Design and Remodeling. Business cards and social networks, especially Facebook and Instagram is the most common means of promotion. Word of mouth is crucial to attract customers. In addition, collaboration patterns and the creation of valuable content are highlighted. Interviews with professionals highlight the importance of adapting to trends current trends and the need for marketing training. This study provides insight complete overview of the current state of marketing in architecture offices in Loja, emphasizing the need for effective strategies to promote and consolidate services in a market highly competitive.