Plan de comunicación social media para el posicionamiento en entornos digitales de la radio Corporación 97.3 fm, durante el período 2023

Abstract

Abstract: Today, the use of the Internet and the growth of social networks, as a boost to new information and communication technologies, require companies of all kinds, especially traditional media, to have competitive advantages, not only in its own broadcast channel, but also in the digital environment. But the vast majority of these companies do not have an adequate organization or planning to address the convergence of multimedia resources, in addition, the quality standards in their content are increasingly demanding by users. With the present research work, it was possible to deepen through a detailed analysis of the causes and effects of why Radio Corporación does not appear in the first places in Internet search engines, as well as to determine the inconveniences to increase the number of followers and reactions on their social networks. Therefore, the need to implement a Social Media Communication Plan that positions the brand in digital environments is imperative.