Una app de solución para la procrastinación para mujeres profesionales emprendedoras

Abstract

Abstract: The present study is developed based on a solution of procrastination since it is the habit of postponing or delaying important tasks or necessary actions, to carry out less relevant or rewarding activities at the moment, focusing on professional women entrepreneurs as a target audience, for the design of a proposal based on a mobile application, using a mixed methodology that combined surveys and interviews to investigate procrastination in professional women entrepreneurs and to know the reason that leads them to procrastinate, in the respective application the results revealed that procrastination is a common challenge that has not been solved, with a negative impact on productivity, in which it was determined that the main causes identified were task overload, lack of organization and lack of motivation. Effective strategies such as the elimination of distractions and time management were found, for this the proposed "TimeMaster" application showed promise in addressing procrastination, because it includes the pomodoro technique to manage time and motivate them to be more productive. It also includes an easy-to-understand user guide. Concluding that this study provides a solid foundation to develop effective solutions and improve the productivity of professional women entrepreneurs through mobile applications.