Plan preventivo para el manejo de la comunicación en crisis para la Subsecretaría Zonal 7 del Ministerio de Transporte y Obras Públicas, periodo 2022 - 2023

Abstract

Abstract: Communication is crucial for companies and organizations that seek innovative strategies and efficient tools. In this context, the research focuses on developing a preventive plan for the management of crisis communication in the Zonal 7 Undersecretariat of the Ministry of Transportation and Public Works. The objective is to solve the communication noise caused by deficient road maintenance in the State Road Network. Four alerts that occurred in the last semester of 2022 affected the institutional image, but strategic communication managed to overcome them. The research analyzes the communication policy, identifies alerts and makes an internal diagnosis. The lack of a Crisis Communication Plan generates concern, so it is proposed to implement it for preparation and response in critical situations. The process research work is necessary to position the transport portfolio as the governing body of Multimodal Transport. It is structured in four chapters that cover methodology, theoretical framework, analysis of results and proposal of the plan, this will be a guide for social communicators, providing them with a Crisis Manual to face situations and transmit clear messages to public objectives.