Propuesta de Comunicación Interna para contribuir al mejoramiento del ambiente laboral en la Cadena Radial Panamericana LAPANA S.A en los próximos 12 meses

Abstract

Abstract: The general objective was to develop an internal communication proposal to contribute to the improvement of the work environment in the Cadena Radial Panamericana LAPANA S.A in the next 12 months. The research methodology is mixed, bibliographic, the technique applied was the survey of 24 collaborators, also two interviews with the General Manager and the Producer. Four axes were focused: work environment, communication channels, perspective of internal communication. The results show that the work environment is good, but relationships need to be improved, verbal recognition is preferred to economic rewards, there is no specific department that organizes and plans internal communication activities, both according to the surveys and interviews applied, for which It is in charge of the secretary, there is a preference for work meetings and communications through the WhatsApp group. Internal communication has a medium level, presenting certain deficiencies when knowing the news, when qualifying it between the departments and establishing present difficulties. Those surveyed consider that they do not have enough autonomy to carry out their tasks in the radio; the company is considered by all the staff to be a good place to work. The proposal raised four axes: Improvement of the organizational climate and labor relations, restructuring of the internal communication area, implementation of new communication channels using digital media and the strengthening of the perspective of internal communication through the consolidation of knowledge and the staff training.