Propuesta de un plan de reactivación turística del Centro Municipal Artesanal de Cuenca Ecuador

Abstract

Abstract: The city of Cuenca receives several national and foreign tourists, one of the types of tourism that attract more in the city, is the cultural tourism, that is to say, the tourist likes to visit activities linked to culture, such as handicrafts. Therefore, in the present research work is developed in the Centro Municipal Artesanal de la ciudad de Cuenca (CEMUART), where they sell a variety of handicrafts, since tourists want to return to their destination with a souvenir of the place visited, and it is then that the crafts are memories, representing the cultural identity of Cuenca; therefore, the purpose is to propose a tourism reactivation plan of the Centro Municipal Artesanal de Cuenca, due to the low tourist affluence of the Cuenca Artisan Center. Thus, first we proceed to carry out a situational diagnosis of the place, then interviews with the artisans and the application of surveys directed to tourists; as a result of all this, it is necessary the application of collaborations and strategic alliances, an effective promotion, training and cultural valuation and some improvements and additions in its infrastructure; these series of actions become imperative due to the social and economic impact that entails the tourist reactivation in the local community. Thus, the Plan is divided into two areas, socio-cultural and socio-economic, and establishes programs with their respective projects.