Plataforma digital para realizar lavado de vehículos a domicilio y en seco Skyblue

Abstract

Abstract: In today's business landscape, innovation has become a critical element for the success and sustainability of organizations across all sectors. In this constant pursuit of providing more efficient and environmentally-friendly solutions, car wash services market has not been an exception. In response to the growing demand for convenient and eco-conscious services, this thesis presents an innovative approach to a car wash company offering home-based and waterless car washing in the city of Loja, Ecuador, through the use of a WhatsApp-based chatbot. The primary objective of this research is to analyze and develop an innovative digital platform, named "Skyblue," that enables customers to request car wash services from the comfort of their homes, engaging efficiently and personally with a WhatsApp-based chatbot. This platform aims to revolutionize the way car owners access car wash services, combining convenience and environmental responsibility into a single solution. The study begins with a detailed examination of the local car wash market and analyzes the demand for home-based and waterless services. Additionally, the latest technological trends and the use of chatbots in the service sector are investigated, with the intention of incorporating best practices and functionalities that provide an exceptional customer experience. The "Skyblue" platform will be designed with an intuitive and friendly interface, focused on service personalization and customer data security. The integration of WhatsApp-based chatbot stands as the central point of interaction, streamlining communication and automating service scheduling. Furthermore, a comprehensive marketing strategy will be developed to introduce the "Skyblue" platform in the city of Loja, highlighting the benefits of waterless and home-based car washing, as well as the advantages of utilizing the WhatsApp-based chatbot to optimize the customer experience.