Análisis de la aplicación de los principios del comercio justo como una alternativa al desarrollo económico del sector cacaotero en la provincia de Orellana, cantón la Joya de los Sachas, año 2021

Abstract

Abstract: The research project corresponds to the analysis of the application about the principles fair trade as an alternative to the economic development of the cocoa sector in the province of Orellana, canton La Joya de los Sachas, year 2021. The problem of the study is the lack of knowledge of these principles among cocoa farmers and traders. The main objective is to propose strategies that allow the inclusion of the 10 principles of fair trade in the commercial activities of the cocoa sector for which scientific research was applied using the type of field research and documentary in turn the inductive method, qualitative and quantitative approach, through data collection techniques such as the survey and interview, it was possible to obtain satisfactorily the amount of knowledge that the producers and owners of the trading companies had about fair trade, in order to subsequently build strategies aimed at the inclusion of the 10 principles of fair trade in the commercial activities of the cocoa sector in the province.