Propuesta de un modelo de negocio para la creación de una empresa productora y comercializadora de sacos de cabuya en la ciudad de Ibarra, provincia de Imbabura

Abstract

Abstract: The general objective of this investigative work is to design a business model for the creation of a company that produces and markets cabuya bags in the city ​​of Ibarra, province of Imbabura. For the development of this work, it has been carried out a bibliographic review and analyzed growth strategies that allow developing a business model that promotes social, environmental and economic sustainability. For To obtain information, surveys were applied to companies dedicated to agriculture in such a way so that important characteristics could be determined that allow determining the marketing channels most suitable for the product object of this investigation. With the study carried out, it has been determined that the initial investment of the project will be an amount of $382,539.60 dollars, with own financing of 30.99% and with a source external of 69.01%. It has been determined that the project is feasible to implement based on the established supply and demand results, for the sustainability of the business and that this be competitive in the market, innovation and optimization strategies have been included resources, thereby generating great expectations of achieving a highly competitive.