Propuesta de un plan de marketing digital para la operadora de turismo Imagine Ecuador del cantón Baños de Agua Santa

Abstract

Abstract: The present study proposes the following objectives, to diagnose the current state of the marketing of the tourist operations company Imagine Ecuador in the Canton of Baños de Agua Santa , assess the variables in order to obtain information from tourists respondents, for the development of digital marketing strategies and finally propose a digital marketing strategy plan for the tourism operator Imagine Ecuador. Subsequently, the sample calculation was carried out, which was obtained as a result of the application of a formula, where a sample of 251 people to be surveyed was obtained, which are tourists who visit the canton of Baños de Agua Santa, and showed interest in the services offered by the tour operator Imagine Ecuador. To obtain data, we used a survey applied to 251 tourists in the Baños canton, and with said information collected, a digital marketing proposal was made which allowed determining different strategies to improve the digital marketing of the Imagine tour operator Ecuador in the Baños de Agua Santa canton.