Comunicación interna en tiempos de COVID19 en el Hospital de los Valles

Abstract

Abstract: This thesis project proposes an internal communication plan in times of crisis, based in the case study of the Hospital de los Valles, located in the city of Quito. From State of Exception declared on March 16, 2020, and due to the health emergency caused by the COVID-19 virus that affected the world. By Ministerial Decree it was established that the working days were going to take place in virtual or teleworking mode, for which the institution was not prepared, Therefore, in strictness of all the internal communication actions implemented, had to organize remotely and through digital environments. For this research, a mixed methodology was used, with an exploratory approach. Likewise, a survey was applied to 200 hospital workers. The reason is that the Implementation of this internal communication plan serves to ensure that the hospital is prepared before, during and after a crisis, seeking to strengthen the bond between collaborators and their leaders, optimizing communication processes and allowing collaborative work between all the groups that make it up.