Desarrollo de directorio de clientes y CRM a través de un aplicativo web en la empresa Marcseal

Abstract

Abstract:Marcseal is an Ecuadorian company, with 25 years in the market, belonging to the Group KFC and autonomously governed, participates in the food sector within the category of sauces and dressings. Marcseal's business has developed in the B2B (Business and Business) and B2C (Business to Consumer); In the first segment, the company is the market leader because has a mature pre-sales business model, with an adequate portfolio for the hotel, hospitality and gastronomic sector and a direct sales force; the direct reach of This division has 8000 clients. On the other hand, the second business segment is focused on the final consumer, with a value proposition of traditional sauces and fusion-gourmet sauces through its brands, Marcello's and Cooking Choice. Considering the importance of strengthening the relationship with clients, especially in the B2B business, the need to extract all customer information has been identified, organize, analyze and disseminate it for the benefit of Marcseal, with the aim of maximizing the sales through the generation of differentiated commercial strategies. The present research seeks to achieve the development of customer directory and CRM through a web application, settings.