La imagen de la mujer en el deporte: Análisis de cobertura en la aplicación Instagram de los diarios Expreso y El Telégrafo

Abstract

Abstract: The image of women in sports is related to social development, limitations of women based on beliefs have promoted the concept with different enthusiasm, obstacle difficult to beat, even in these times. This research managed to analyze the representation of the image of Ecuadorian women in sports, through the investigation of coverage in the Instagram application of the newspapers Expreso and El Telégrafo. For the purposes of the study, the newspaper publications in mention, in the months of July-August 2021. Data collection was carried out in the analysis of the photographic image, providing contextual and morphological information, as well as with interviews with personnel related to the media, to narrow the context historical-cultural. Determining that for Ecuadorian society there is a long road ahead go in terms of achieving genuine equity in the representation and visibility of women's sports in the Ecuadorian media. It being essential that This attention is not just a one-time event, but a sustained change in the narrative sports.