Del ecosistema audiovisual, a la industria audiovisual en el Ecuador y su impulso después de covid19

Abstract

Abstract: This research considers the audiovisual ecosystem of the modern world as result of the evolution of traditional communication to digital communication the management of increasingly commercial and popular technological equipment and tools that facilitate the use, consumption and to highlight the interaction that the multiple media offers allow has allowed the construction of participatory virtual environments; A decisive event was isolation due to covid19; because it caused society to stay connected. In that environment, the audiovisual ecosystem in Ecuador and its progress towards the industry is analyzed. audiovisual as a consequence of the connectivity fostered by the pandemic; with the objective of identifying the environments and conditions of audiovisual production in the country, from the perspective of audiovisual producers and actors with a mixed methodology and of groups; aimed at producers, filmmakers, content creators, actors, actresses, plastic artists, musicians from the city of Loja, recognized for being a cradle of artists ; HE applies 4 interviews, 160 surveys and 3 discussion groups, it is identified that the production audiovisual gained space, participation, dissemination and monetization thanks to communications digital in conclusion the digital migration of the various audiovisual products made In the country they have made a contribution to Ecuadorian society and the digital world.