Factores intrínsecos y extrínsecos que condicionan la actividad emprendedora en el cantón Azogues, año 2023

Abstract

Abstract: The thesis aims to analyze the intrinsic and extrinsic factors that influence and determine the entrepreneurial activity of the Azogues canton in 2023, the methodology applied for data collection in this research was descriptive and the technique used is the survey 300 surveys were applied number that was obtained from the sample objective population that allows the reliability of the results presented. The results of the research reveal that in entrepreneurial activity there are factors intrinsic qualities such as the passion to create, the search for autonomy and the ability to adapt to change, and the extrinsic factors are: lack of formal education, lack of training, limitations on credit, lack of government support. An improvement plan is proposed with actions to strengthen the entrepreneurial activity of the Azogues canton through: training programs, product promotion events or services, creation of work networks or online cooperation, access to credit with less requirements, promote local government policies, improve and strengthen the perception entrepreneur in Azogueña society.