Creación de nuevo segmento informativo digital que revolucione la información en Diario Correo, provincia de El Oro

Abstract

Abstract: This degree work focuses on the creation of the digital news segment Bebé Noticias Correo , a project that seeks to comprehensively address the information needs of fathers and mothers interested in maternal and child care. Inspired by current trends, such as growing digital consumption and trust in specialized sources, the project is positioned to offer relevant and reliable content in a saturated market. Existing literature supports specialization in digital media for segmented audiences, underscoring the importance of personalized marketing strategies and collaboration with experts to ensure content credibility. Despite the lack of specific studies on news segments in this area, Bebé Noticias Correo is positioned as a pioneer by fusing authenticity, specialization and digital focus to meet the demands of a key audience. This project seeks not only to inform, but also to build a solid and committed community in the field of maternal and child care.