Creación de una aplicación para programar tours con valor agregado de rutas e información de servicios aplicando tecnologías disruptivas dentro de la provincia de Loja

Abstract

Abstract: The tourism industry has undergone a significant transformation in an increasingly interconnected and digitized environment. Despite being a relevant source of economic income, tourism has also generated negative impacts on the environment. To mitigate these effects, it is essential for tourists to have access to detailed information about available services. Although the province of Loja in Ecuador has gained recognition as an attractive tourist destination, the lack of a comprehensive platform for visitors to design personalized routes represents an untapped opportunity in this digital landscape. In response to this need, an innovative application has been developed in Loja for tour planning, utilizing disruptive technologies to enhance the tourist experience and promote sustainable practices. The validation of this solution through market analysis and user testing ensured its acceptance and utility, minimizing risks and ensuring the success of the project. The implementation of key performance indicators evaluated objectives, adoption of the application, efficiency in route scheduling, and user satisfaction.