Innovación de la eficiencia organizacional de la empresa PCC Congelados & Frescos S.A.S para mejorar la rentabilidad de la venta de camarón

Abstract

Abstract: This proposal seeks to innovate in the organizational efficiency of the company PCC Congelados & Frescos S.A.S to improve the profitability of shrimp sales. The applied methodology consists of structuring the theory, trends and challenges around the shrimp economic sector, identify the market opportunity; develop the product minimum viable related to the company's processes; outline the business model and design growth and implementation strategies. The main findings of this research show that it is a relevant project with the needs of the environment by mitigating the effects of waste from the shrimp exoskeleton and also adjusts to the needs of the company to increase the level of sales of the shrimp and optimize the minimum sales value at which the non-profit part currently sells edible shrimp. The strategy is to insert the subprocess of elaboration of chitosan as a derivative of the macroprocess of shrimp processing of the company, whose results demonstrate acceptance in validation and profitability financial with positive projections for PCC Congelados & Frescos S.A.S.