Diseño de una aplicación para un programa de recompensas e incentivos en la lealtad de clientes de servicios de internet en tecnología de fibra óptica: caso de estudio de la empresa C.N.T. E.P. en Ecuador,

Abstract

Abstract: This thesis develops and implements a mobile application to increase loyalty of CNT EP clients. The application offers: Account management and invoice viewing, Personalization of offers and access to current offers, real-time customer service and rewards programs. Among the solutions proposed in this thesis, it is required achieve: increased customer satisfaction and retention, increased customer interaction with the company and improved loyalty and increased income; In today's digital age, Customer loyalty has become a crucial factor for the success of any company, especially in the telecommunications industry, where competition is fierce. In this context, the development of a mobile application has a positive effect on the loyalty, the use of mobile technology is crucial for loyalty in the CNT, and this application contributes to the sustainable growth of the company and a good experience with the customer.