Plan de Comunicación Estratégica y Marketing Digital para el posicionamiento de DE-LIII MINIMARKET en la ciudad de Machachi

Abstract

Abstract: The main objective of this research project is to develop a Plan of Communication and Digital Marketing to strengthen the positioning of DE-LIII MINIMARKET in the city of Machachi. This project not only seeks to improve visibility of the brand in the digital environment, but also aims to effectively integrate the knowledge acquired in various curricular areas. Through a methodology that combines marketing concepts, strategic communication and digital technologies, it aims to achieve a holistic understanding of the local market and specific needs of clients. Likewise, it seeks to promote curricular integration by applying theories and practices learned in various subjects, effectively merging the theoretical knowledge with practical application in the business field. This approach integral contributes to the growth and consolidation of DE-LIII MINIMARKET in the market of the city of Machachi. The relevance of this project lies in its ability to enhance the digital presence of DE-LIII MINIMARKET, strengthening the connection with the community local. This initiative not only promotes interdisciplinary learning, but also drives business growth.