Propuesta de creación de espacios seguros y divertidos para jóvenes de una Cafetería Creativa en la ciudad de Ambato

Abstract

Abstract: This Qualification Project is carried out with the objective of designing a Creative Cafeteria with safe and fun spaces for young people in the city of Ambato. The project is based on the demand for authentic experiences, creativity and innovation, the connection with local culture and the positive economic and social impact it will have on young people who are looking for safe places to share their leisure moments. The minimum product includes four areas: Reading, games, gym and study, in each area there will be a waiter who will be specialized in psychology. The business model focuses on creating a unique and attractive experience for the youth population of Ambato, taking advantage of local culture and promoting social interaction. The cafeteria's sources of income will mainly come from the sale of food and drinks; desserts and snacks, rental of games and books will be added to the menu. Rental of space for private events is also considered. Growth, marketing and sales strategies were developed for the themed cafeteria using the Digital Marketing funnel.