Modelo de direccionamiento estratégico a través del cuadro de mando integral en escenario post COVID para el restaurante MAMA LOLA de la ciudad de Loja, año 2021

Abstract

Abstract: In the present research titled "Strategic direction model through the balanced scorecard in a post-COVID scenario for the MAMA LOLA restaurant in the city of Loja, year 2021", the proposal of a strategic direction model was established as a general objective. through the balanced scorecard in the post-COVID scenario in such a way that this tool is in line with the functional activities and is a guide to the fulfillment of objectives as a company and manages to further consolidate the management processes carried out within it. The information gathering was carried out in the city of Loja in which the restaurant is located, with a sample of 225 people native to Loja, Ecuador and foreigners; A mixed research methodology was used because it required a qualitative approach where the interview tool aimed at the restaurant manager was applied and in a quantitative approach the use of the survey tool aimed at customers, staff and manager. In conclusion, the results demonstrate a high positioning of the restaurant in the market, which is why it has managed to be a gastronomic reference in the city of Loja, therefore the proposal of a comprehensive scorecard model as strategic direction guarantees good administrative management aimed at its planning, organization, direction and, in turn, controlling and evaluating the results of the company through the four perspectives of the balanced scorecard.