Plan de Comunicación Estratégica y Marketing Digital para la empresa Glambú Bubble House

Abstract

Abstract: This research focuses on designing a strategic tactical action plan to Glambú Bubble House with the main objective of increasing positioning and visibility to attract the target audience through the social networks of Facebook, Instagram and TikTok, through various strategies and actions in a period of six months. To achieve this For this purpose, semi-structured interviews were carried out to fully understand the management and expectations of the company, as well as a social media analysis and digital presence, which which allowed us to carry out a diagnosis of the previous management of communication and digital marketing of the company, analyzing its past actions, strategies and results obtained. With Based on the information collected, a digital communication and marketing plan was proposed. detailed, which includes strategies and actions to improve positioning and visibility using valuable and creative content. Conclusions and recommendations of the investigation.