Plan de Comunicación Estratégica y Marketing Digital para mejorar el posicionamiento en el mercado de la empresa Practisis

Abstract

Abstract: The objective of this research project is to design a plan of strategic communication based on digital marketing, for the company Practisis for possess it in the national market, through the use of virtual platforms, networks social: Facebook and Instagram. Where digital communication strategies are spoken of strategies that adapt to technology. Therefore, digital strategies are methodologies that have as their purpose the various definitions of the action of digital communication and the choice of appropriate resources to do so. The methodology that was used was the mixed quantitative and qualitative type, where the through a survey and interview, where the results were that the company It is in good condition and offers satisfactory products for customers. clients, where with the SEO analysis it was determined that the website is well defined, the The only recommendation is to improve its loading speed, lower than 15 seconds which is the current loading time at 5.3 seconds which needs its semi-annual update or quarterly, for the creation of the respective communication and digital marketing plan.