Plan de comunicación estratégica y marketing digital para la empresa Esperanza Ferrá Soto Spa

Abstract

Abstract: The present work of curricular integration proposes the implementation of a plan of strategic communication and digital marketing for the company Esperanza Ferra Soto Spa, taking into consideration the importance of carrying out these strategies in the environment contemporary business. This research starts from the premise that marketing Digital and strategic communication are fundamental elements for the success of any company today. Through detailed analysis of the current situation of the company carried out previously, reveals the imperative need for strategic planning that Efficiently incorporate these techniques, taking advantage of all the opportunities it provides the digital environment for the promotion of wellness and beauty services. This work poses a comprehensive approach that encompasses the careful selection of digital channels, the creation of relevant content and effective online reputation management. Also, it shows that The implementation of a strategic communication and digital marketing plan not only strengthens the company's online presence, but also contributes to customer loyalty and increased visibility in the market, thus consolidating its competitive position.