Plan de comunicación estratégica y marketing digital para Lubricadora Rivaldo

Abstract

Abstract: This research emphasizes a proposal based on the Communication Plan Strategic and Digital Marketing for the Lubricadora Rivaldo company, in order to position yourself in the digital market, gaining brand recognition. Currently, the Digital Marketing has become an indispensable resource for companies to position itself in the digital field, generating more trust and credibility in users. This study focused on current trends, such as social networks, information management social analytics tools, communication strategies and recognizing the public aim: Chapter 1. Research is carried out in different Internet sources, books and articles scientists, helping the argument in a theoretical way about the objective of the Plan Strategic. Chapter 2. The research techniques used to collect the necessary information to prepare the Strategic Plan. Chapter 3. Data triangulation is carried out with the information that was collected, giving As a result, a deeper understanding to develop the Strategic Plan. Chapter 4. The design of the Strategic Plan is carried out.