Plan de Comunicación Estratégica y Marketing Digital para la empresa CLINLAB

Abstract

Abstract: This study focuses on optimizing online presence and interaction with users. clients of Clinlab, a company specialized in laboratory services and supplies doctors. By thoroughly detailing the current state of the company in terms of digitalization and its incursion into new platforms for interaction with customers, Research highlights the need for adaptation in an increasingly digital. Your digital efforts are compared with direct competitors, identifying areas of opportunity and strengths to exploit. In addition, tactical and operational strategies are presented detailed information that aims to improve customer experience and increase conversion of sales. This work highlights the importance of online presence in the current market and proposes recommendations to improve the effectiveness of digital strategies in medical laboratories. This research highlights the importance of digital adaptation in the medical laboratory services and supplies industry and provides specific and practical recommendations for Clinlab, underscoring the urgent need to enhance your digital strategies to remain not only relevant, but leaders in the sector.