Análisis de los determinantes de la actividad emprendedora de la mujer en la ciudad Villa la Unión del Ecuador, año 2023

Abstract

Abstract: This research project focuses on analyzing the determinants that motivate women to start their own businesses in the city of Villa la Unión, province of Chimborazo. To achieve this objective, the study was developed through an exhaustive review of the relevant academic literature. The methodology adopted is quantitative in nature, where field work was applied using the survey technique. These surveys were applied to women entrepreneurs residing in Villa la Unión, which made it possible to identify several key factors that influence the start-up of their enterprises. Among these factors are the search for economic independence, the aspiration for gender equality and overcoming male domination, an aspect that has a significant impact on many households in the community.