Los jóvenes y su aporte en el desarrollo de la radio tradicional

Abstract

Abstract: Nowadays, traditional radio has lost its validity due to new technological tools and their ease of access. Young people are a very large group of the population who, due to their proximity to technology, can make an important contribution to traditional radio in order to keep it on the air, generating ideas, carrying out projects and creating radio for teenagers. They have had to adapt all traditional radio content to digital media because teenagers understand that programing has to be there as well taking into consideration the formats. This research focuses on the case of Radio Soy F.M, which broadcasts in Imbabura, Carchi and Santo Domingo, which radio focus is to reach a young audience by implementing strategies created by young promoters. The case study is based on qualitative, descriptive research methods and direct observation. In addition, previous studies on the behavior of young people regarding social networks have been taken into consideration.