Modelo gestión de Responsabilidad Social Empresarial para el hotel San Agustín Plaza, año 2023

Abstract

Abstract: Corporate Social Responsibility is a policy that guides each step of the company in order to make it more ethical, responsible, sustainable and humane to ensure adequate social and environmental performance for its stakeholders, and thus achieve the desired business success. The present investigation exhibits the management proposal of Corporate Social Responsibility for the San Agustín Plaza hotel, which was based on the diagnosis of the current situation of the company through a survey of the Ethos questionnaire, which has seven main areas where it has been shown that the company presents problems with its ethical commitments, establishment of CSR policies and adequate programs for its interest groups, for which an optimal management model was established to establish an intelligent balance between economic development, environmental management and social equity. The design of the suggested model considers improvement strategies and actions for the San Agustín Plaza hotel, which focus on improving the relationship with its stakeholders in order to become one of the most sustainable companies in the market.