Análisis de la gestión de la innovación en la empresa Promain, en la ciudad de Quito, en el año 2023

Abstract

Abstract: The management of innovation has emerged within companies to carry out more efficient, rapid, and strategic processes. Currently, organizations are exploring various alternatives to appropriately allocate human, economic, and technological resources. The objective of this research is to analyze innovation management in the company Promain in the year 2023. For the methodological development, an ACTI survey model, validated by the INEC, was employed. Innovation was analyzed based on four types: product, process, organization, and commercialization. The research led to the conclusion that the company exhibits a low percentage in innovation management. Ultimately, the significance of this analysis lies in highlighting the necessity for the company to implement innovation in processes, marketing, and commercialization through the use of new tools, design goals and strategies based on the needs of its stakeholders, and enhance the training of its employees, communication with suppliers, as well as customer and consumer relations. This, in turn, contributes positively to the country and the society in which it operates.