Diseño de un modelo de negocio bajo la metodología Canvas para la innovación en la cartera de productos en la empresa Organic Vital Products , año 2023

Abstract

Abstract: This research focuses on the design of a business model, applying the methodology Canvas, to promote innovation in the product portfolio of the Organic Vital company Products. This initiative arises from the company's need to create a new product every year. In this study, a mixed methodological approach was adopted, collecting information both qualitative and quantitative through surveys of 104 clients, and interviews conducted to the manager and one of the organization's loyal customers. For the elaboration of the diagnosis of the company, a PESTEL analysis and a SWOT analysis were carried out and applied Porter's Five Forces, these tools facilitated the development of the Model Design Canvas, in which the target market segment was identified, a new channel of distribution, key resources and all important aspects of the model, defining the new value proposition with three products; a lentil-based hamburger meat, a machica-based protein and an organic solid shampoo. Which allows you to comply with the objective of innovating the product portfolio to contribute to growth and sustainability from Organic Vital Products.