Propuesta de un modelo de gestión de Responsabilidad Social Empresarial con base en la aplicación de la herramienta del Pacto Global para la empresa TOPJESA, de la ciudad de Latacunga, provincia de Cotopaxi. Año 2023

Abstract

Abstract: This work provides a deep and applied understanding of Social Responsibility Corporate Social Responsibility (CSR) in the context of SMEs, focusing on the Pact tool Global. The theoretical framework establishes a solid foundation for CSR and highlights the relevance of the Global Compact as a guide for ethical and sustainable business practices. He methodological approach, exploratory and descriptive, integrates inductive methods, deductive and descriptive, as well as bibliographic review techniques and field surveys. The inclusion of all stakeholders of TOPJESA, a family business with a number limited number of workers, strengthens the validity and representativeness of the findings. The 43 Collected questionnaires provide a comprehensive view of perceptions and evaluations of the different interest groups. From these results, it is developed a proposal for a CSR management model adapted to the specific reality of TOPJESA, with a tailored approach to address the principles of the Global Compact and improve its performance in social responsibility. This model seeks not only to comply with the standards international, but also promote a positive impact on the community and the environment business.