Diseño de una propuesta para mejorar el proceso de compra en línea actual, basado en el análisis de datos y necesidades del usuario, de la empresa Tiendec S.A. durante el periodo 2020 -2022

Abstract

Abstract: This study is directed to Tiendec S.A. online store belonging to Moda RM, which offers a very varied amount of products and excellent quality services. The The temporality of the research includes the period 2020-2022, during this time, the company has experienced a considerable increase in its online sales, although in the The present online purchasing process includes some shortcomings that can reduce the level of satisfaction in their clients. This research considers as its primary objective to design a proposal to improve the online purchasing processes of Tiendec S.A. This is how the proposal is based on the most important needs of the user, as well as the collection and analysis of data. The data analyzed was collected from a structured user survey by Tiendec S.A. The three research chapters include information about the company, the problem, background, bibliographic support through authors, a design methodological, structured survey, as well as conclusions and recommendations.