Solución tecnológica para la comercialización de productos textiles mediante una plataforma Marketplace orientado a empresas pequeñas de la ciudad de Atuntaqui provincia de Imbabura

Abstract

Abstract: This work is focused on the development of a Marketplace platform oriented to small textile companies in the city of Atuntaqui, with the aim of improving marketing of products and expansion of sales. The investigation is based on the importance of technology, electronic commerce and the use of OpenSource tools that enhance current business strategies, as well as the need to support local companies to increase their visibility and competitiveness in the market. An analysis of the needs of the interested parties was carried out, where it was identified existing limitations and opportunities. The developed platform allows you to offer products virtually in one place, at a lower cost, with a simplified experience and reach broader geographical, In addition, functionalities were implemented to automate the management of products, orders, and inventory, on the other hand, tests and validations to guarantee the operation of the platform, the results demonstrate that this solution strengthens commerce in an efficient, agile and secure way, promoting economic growth and integration into the global market.