Determinantes de la actividad emprendedora de la mujer en el cantón Riobamba, Provincia de Chimborazo, año 2023

Abstract

Abstract: The objective of this research was to identify the factors that determine the entrepreneurial activity of women in the city of Riobamba, in the year 2023. Research is descriptive and exploratory. To achieve the objective of the research, a field investigation was carried out with the support of a survey, which It was applied to 300 entrepreneurial women in the city, specifically in the urban area. With the information collected through the instrument, a descriptive analysis was carried out, in order to establish the determinants. The main results determine that the Determinants that help female entrepreneurship are previous experience in the work environment that a person has had, the security in their ability that they have people to overcome the challenges and obstacles that arise when undertaking, the support and support from the family environment and the fact that society values ​​and supports entrepreneurial women. Finally, a proposal is prepared that seeks to improve the positioning of female entrepreneurship in the Riobamba canton, through strengthening the capabilities and skills of women entrepreneurs.