Plan de comunicación estratégica y marketing digital para la empresa Jyo productos de desinfección

Abstract

Abstract: The present work provides a comprehensive and detailed analysis of the digital and marketing strategy of JYO Disinfection Products, addressing critical areas identified in the presence, growth, activity and interactivity, and engagement indexes. Specific recommendations are highlighted to improve social media presence, maintain consistent activity, enhance the quality of visual content, and customize engagement strategies. Additionally, a cross-variable analysis and data triangulation are presented, revealing valuable insights into consumer demographics. Chapter 4 outlines a Strategic Communication and Digital Marketing Plan, delineating general and specific objectives, with an increasing interaction on social networks and effective segmentation of key audiences. Finally, a tactical-strategic plan for the next five months is outlined, survey, social media interaction, and continuous improvement.