Método de valoración de emprendimientosstartups en el mercado ecuatoriano

Abstract

Abstract: Valuation methods are techniques to determine the economic value of a startup, to attract investors, facilitate mergers and acquisitions, and make strategic decisions. There are several methods, each with different approaches and assumptions, such as: the discounted cash flow (DCF) approach, which evaluates the present value of estimated future cash flows; the market comparables method, which compares the startup with similar companies that are already listed on the market; and the cost approach, which determines the value of a startup from the investment necessary to create a similar company from scratch, to perform a cross-analysis of 5-year sales projections, mixing with historical data from recent years whether it has or only the projection. In Latin America, the discounted cash flow approach is widely used in technology companies, the market comparables method is popular in industries such as e-commerce and consumer startups. Some cases combine different methods to obtain a more precise and complete assessment. It is important to keep in mind that the choice of valuation method will depend on specific factors of the startup, such as its development stage, business model and financial projections.