Análisis de la gestión de comunicación interna en la empresa A. Solms agencia asesora productora de seguros S.A. para optimizar su cultura organizacional año 2023

Abstract

Abstract: Internal communication refers to the exchange of information, messages and feedback within an organization, whose main characteristic is to facilitate understanding, coordination and alignment of team members to achieve common goals. He The main objective of the research is to design an action plan for the management of internal communication based on Denison's approach to strengthening its culture organizational. The methodology used was deductive, descriptive and applied, including semi-structured interviews with management and operational staff surveys based on Denison's diagnostic model, with 21 additional elements related to internal communication. The results indicated a positive level of empowerment among collaborators, highlighting the preference for direct communication and the use of informal channels. The structure of the study includes three chapters, the first chapter addresses the theoretical bases, the second chapter covers the methodology and analysis of results, and the third focuses on the presentation of an action plan for internal communication and organizational culture.