Percepción de los turistas sobre su experiencia alojativa en Montañita, provincia de Santa Elena, año 2023

Abstract

Abstract: The current study presents the topic "Perception of tourists about their accommodation experience in Montanita, province of Santa Elena, year 2023", where we seek to know and analyze the perceptions of clients after a stay, since it is extremely important to guarantee or increase the benefits for hotel establishments, therefore, the general objective set out in the preliminary project was, "Determine the perception of tourists about accommodation in Montañita, Province of Santa Elena." Therefore, in this work the results of the study that has an experimental design are reported, in this sense the present work uses a type of descriptive study, since, in the development of the research, it tries to analyze and describe the most relevant particularities of the opinions of tourists who visit Montañita and provide information on the specialized tourist portal Booking. Therefore, the development of this work constitutes an opportunity for improvement for the hotel establishments in the Montañita commune and for customer satisfaction that leads to loyalty and positive recommendations.