La Gestión de grupos de interés en las empresas Motor Trek de la ciudad de Quito en él año 2023

Abstract

Abstract: The general objective of this research was to analyze the management of the various interest groups of the Motor Trek company of the city of Quito in the year 2023, therefore, Three specific objectives have been proposed: to theoretically substantiate the concepts and the necessary theory, for the analysis of the management of interest groups and diagnose the management of the interest groups of the Motor Trek company, propose Responsibility strategies Business social that allows the connection with the interest groups of the Motor company Trek. The type of study used is the analytical and systematic method, since both analyze results critically and analytically. The study population was divided into three groups of external interest clients, suppliers and competitors. The instruments used were an interview directed at Motor Trek owners and a survey directed at groups of external interest. The results obtained were positive and negative and were processed, through different Excel graphs and in percentages, to make a table comparison between the interview and the survey.