Análisis aplicado al perfil del consumidor digital de equipos electrónicos y su comportamiento en la ciudad de Cuenca en el año 2020

Abstract

Abstract: The year 2020 represented a change in the way of life of many Ecuadorians as a result of the spread of COVID-19 which significantly impacted the way we buy and do businesses, mainly in the city of Cuenca, where a new process was promoted shopping, going from buying essential items to electronic equipment, in physical spaces to make online purchases. Given this reality, the present investigation seeks to carry out a study on the behavior of online consumers located in the city of Cuenca that acquires cell phones, laptops and tablets, in order to identify the profile of the digital consumer of electronic equipment and their behavior. For this, the profile of the digital consumer of electronic equipment and its behavior in the province of Azuay, the characteristics of the digital consumer of electronic equipment in the city of Cuenca and, finally, the behavior of the digital consumer of equipment will be determined electronics in the city of Cuenca. The research is of the descriptive type, with a focus qualitative - quantitative that will use both a questionnaire and interviews with experts in the field area.