Análisis de la contribución del desaprendizaje organizacional, gestión de la calidad y desempeño de las PYMES de la ciudad de Ibarra, año 2023

Abstract

Abstract: This research elucidates how the contribution of unlearning, quality and performance contribute to the development of companies across varius economic sectors in the city of Ibarra. This was done through the exploratory research method where through the application of a survey to the companie´s managers, important and necessary information was obtained for its respective analysis. Finally, to the companies in the city of Ibarra who formed part of this study and to improve their performance, two strategies are proposed: The first focuses on the products and services redesigning features in order to capture the posible potential customers attention and increase the purchase of products and services, while the second centers on updating organizational memory for recording all colaborators, pretending develop the most efficiently way to store information from the departments and keeping this secure and backed.