Efectos de la pandemia del COVID 19 en los modelos de negocio de los emprendimientos de la parroquia Vilcabamba, cantón Loja, provincia de Loja, en el año 2021

Abstract

Abstract: This research focused on analyzing the impacts of the COVID-19 pandemic in the business models of the enterprises located in the parish of Vilcabamba during the year 2021. To achieve this objective, an exhaustive review of the existing literature on entrepreneurship and business models. The investigation was descriptive, with a quantitative approach and the deductive method was used. To collect the data, the survey technique was used, and a questionnaire was designed that was applied to a sample of 133 enterprises in Vilcabamba. The results revealed that the pandemic COVID-19 had negative effects on businesses in the area, such as the closure temporary business, decreased sales, increased costs of production, the reduction of personnel and the significant decrease in salaries.