Plan de comunicación estratégica y marketing digital para mil colores multiservicios

Abstract

Abstract: The objective of this curricular integration work was to develop a plan of strategic communication and digital marketing for the company Mil Colores Multiservicios, with in order to improve your online presence, increase community interaction and attract a broader public in the city of Riobamba during the year 2024. The research was developed with information provided by the company itself and the analysis of its site website and social networks. The work had a mixed approach, with data collection qualitative and quantitative through various diagnostic tools such as a SWOT, a PESTEL analysis, an advertiser brief, among others, which demonstrated that even At the time, the strategies that generated greater sales were publications interactive and its loyalty program, so in the strategic communication plan and digital marketing that has been proposed, it seeks to strengthen both aspects, while at the same time suggests applying SEO and SEM strategies, which are aimed at strengthening your presence on the web.