Plan de comunicación estratégica y marketing digital CETCO

Abstract

Abstract: The project for the company CETCO focuses on attracting customers and improving benefits and services, with the purpose of increasing its visibility and strengthening interaction with the clients. This includes expanding your social media presence locally and national, and the development of a digital communication and marketing plan in Cuenca, Ecuador. CETCO's direct competition includes companies such as The House of Spare Parts and the tool, Madetools, Multibrand, Electrotermica, The world of tools, Joyesa, and Ferrocentro, with brands such as Makita, Dewalt, Milwaukee and Indura. The main problem of CETCO lies in the lack of an effective digital marketing strategy, which has limited your ability to reach a specific group of customers. To address this challenge, A greater presence in digital advertising is sought to expand its reach and attract a broader customer base. Thus, CETCO aspires to achieve sustainable growth and obtain greater success in the market.