La sostenibilidad de los emprendimientos locales implementados durante la pandemia en el cantón Celica, provincia de Loja, 2023

Abstract

Abstract: The research aims to determine the sustainability of companies implemented in pandemic, for which specific objectives were proposed to determine the number and type of companies. In addition to including a manual with strategies for future entrepreneurs. A mixed methodology is used, in the qualitative aspect information is acquired from secondary sources such as the political leadership of Celica canton, information from SRI pages, in addition to documents and related research. For the quantitative part, primary information is collected from surveys with questions aimed at determining sustainability. As a result, 25 of the 27 companies in Celica managed to stay during the pandemic and are still working. Unlike the 15 companies that correspond to the parishes of the canton that interrupted their activities in pandemic to continue after vaccination. Strategies implemented during the pandemic include the application of advertising technology, the granting of credit to banks or suppliers. It is important that the entrepreneur is able to take risks, adapt to changes, learn constantly and innovate.