Plan de digitalización e integración de nuevas tecnologías de información y comunicación para establecimientos que ofertan alimentos y bebidas en la ciudad de Loja provincia de Loja en el año 2023 - 2024

Abstract

Abstract: The research called Plan de Digitalización e Integración de Nuevas Tecnologías de Información y Comunicación para Establecimientos que Ofertan Alimentos y Bebidas en la Ciudad de Loja Provincia de Loja En El Año 2023-2024 examines the digital transformation in the food and beverage industry in the city of Loja, its general objective is to identify and analyze the key areas that require a digital transformation to improve competitiveness in the food and beverage industry. Through interviews to experts and data analysis, based on a qualitative methodology with the Delphi method, the key areas that require a digital transformation are identified. Among its main results it is evident that there is no integration of digital solutions, highlighting the urgency of adopting e commerce platforms and digital marketing strategies. The research underlines the relevance of continuous training in information technology for staff, thus promoting adaptability and innovation. As a general conclusion, the integration of digital management and integration of NTICS is necessary to improve the customer experience.