La gestión de los grupos de interés en el gobierno autónomo descentralizado municipal intercultural del cantón Pujilí, provincia de Cotopaxi, año 2023

Abstract

Abstract: This integration work called The management of interest groups in the Intercultural Municipal Decentralized Autonomous Government of the Pujilí canton, province of Cotopaxi, year 2023 , focuses on the administration of interest groups in the Government Autonomous Decentralized Municipal Intercultural of the Pujilí canton, with an emphasis on Corporate Social Responsibility (CSR). The relevance, definition and categorization of CSR, as well as the administration of interest groups in the corporations. Questionnaires and interviews are used to collect data on the communication, inclusion in decision making and the organization's reaction to needs of interest groups. The findings indicate that communication requires considerable improvements, and that some participants do not feel included in the decision-making decisions. The need to establish specific communication policies is highlighted, constantly evaluate communication strategies and promote greater Community participation.